Bosch Praesensa in Telford

In case of emergency, the public address system Bosch Praesensa, that has been installed in the mall Telford, integrates with fire alarm to reproduce pre-recorded alerts and evacuation messages targeting specific areas.

Bosch Praesensa in TelfordBosch Building Technologies has installed the public address system and voice evacuation Praesensa in the Telford Shopping Center in the United Kingdom. IP-based, this solution offers music, emergency announcements and alerts for retail stores, Restaurants, hotels and cinemas.

Located in Shropshire (United Kingdom), this mall offers a selection of retail stores, Restaurants, as well as hotels and a cinema. Sound is a key part of the customer experience, as it offers everything from ambient music to customer ads and safety messages.

The mall operator was looking to upgrade the existing public address system with a future-proof IP network solution for retail environments with two key requirements: increase the sustainability and energy efficiency of the center and keep upgrade costs low

Bosch Praesensa in TelfordFrom the beginning, Praesensa managed to keep the installation costs of the new public address system of the shopping center low without sacrificing performance. System integrators were able to refurbish existing speakers installed at Telford Center in 16 zones through minor modifications to the final lines. This only required replacing obsolete control equipment., including a call station equipped with analog buttons, and amplifiers to upgrade to the latest generation of IP-based audio system.

The update is most noticeable in the call station that puts staff in full control via a touchscreen with an intuitive graphical user interface.. Managed through media networking technology Omneo, software-based system combines recordings from various media sources, including ambient music in MP3 format, commercials of a message library, plus end-of-day mall closure messages running on automated schedules.

In case of emergency, the public address system integrates with the fire alarm system to reproduce pre-recorded alerts and evacuation messages aimed at specific areas. Anytime, mall security personnel can send live voice messages and manually activate the evacuation protocol.

Ready to use, Praesensa meets the latest standards as a fully secure IP solution. All control equipment is connected via secure IP, including encryption and authentication for complete protection against eavesdropping and hacking.

The system also meets the needs of mall operators in terms of availability all 24×7. All critical system elements support built-in redundancy to avoid outages, in addition to notification of failures in 100 seconds that meet EN54-16 standards.


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By • 1 Apr, 2022
• Section: Alarms, Case studies, Evacuation