Seguridad en la carretera y realidad virtual suman fuerzas en la nueva campaña de la DGT

T, h, e, equipados con gafas de realidad virtual, n, e.

w Interior, Juan Ignacio Zoido, c, a, m, p (DGT) a.

This is a 'pioneering initiative in Spain', that uses this 360º immersive technology in the field of road safety to raise awareness among users about responsible vehicle use, avoiding distractions that can lead to serious accidents, which currently account for 30% of deaths at the wheel, according to DGT data.

Gaz VR, a production company specialized in projects with virtual reality technology, has been in charge of creating the three 360º videos that make up the DGT campaign 'You Choose', in collaboration with Iberdrola's innovation department.

Users can watch the three videos of the campaign, disponibles en plataformas online y en las principales redes sociales, con unas gafas de realidad virtual o desde sus dispositivos móviles con visionado de forma esférica y ser parte de esta experiencia inmersiva.