Joanne Herman, Samsung Techwin, analiza cómo la plataforma abierta WiseNetIII cambia la forma de diseñar la videovigilancia IP

Samsung Techwin's strategy revolves around the open platform WiseNetIII, which is the core of its latest developments. Joanne Herman, Marketing Director of the Security Solutions division of Samsung Techwin Europe, explains in this interview the benefits of IP networks and why now is the time to migrate to this new technology.

The open platform WiseNetIII is the core of the new IP video surveillance solutions of Samsung Techwin. A family that offers total freedom to choose the most suitable combination of video analytics, which can be installed directly in the camera and allows the use of video management software (VMS) that best meets each need. As Joanne Herman explains, Marketing Director of the Security Solutions division of Samsung Techwin Europe, esta es la clave de la nueva filosofía de la compañía y la forma en que entiende como diseñar la videovigilancia IP de hoy, y del futuro.

¿Por qué Samsung Techwin ofrece a los clientes una manera tan distinta de utilizar vídeo a través de redes IP?

En un entorno económico tan delicado como el actual, las empresas y organizaciones quieren, como es comprensible, que sus inversiones en sistemas de videovigilancia les ofrezcan los mayores beneficios posibles a largo plazo, y nuestra estrategia de desarrollo de producto gira en torno a este principio. Los usuarios finales quieren comprar una solución que no solo satisfaga las necesidades de hoy sino que también les siga siéndoles útil en el futuro; that is to say, that can be expanded and allows the integration of new technologies in the coming years..

There are many other manufacturers of CCTV cameras and recorders who also claim that their products are flexible and expandable, and that they are prepared for the future. Why do Samsung's IP solutions stand out above the others?

Because of the innovative capabilities of the open platform of the DSP WiseNetIII, which is the heart of the latest models of cameras and domes that we have developed.

In the software sector, the term open platform is used a lot. How is this term applied to the DSP of your cameras?

We believe it offers a powerful change, in that it is a truly open platform, que permite que los usuarios puedan instalar aplicaciones de forma sencilla y ponerlas a funcionar en cualquier cámara o domo WiseNetIII.

¿Y por qué querrían los clientes hacerlo?

Tal vez la analítica de vídeo inteligente sea uno de los mejores ejemplos para ver cómo se pueden mejorar las prestaciones de una cámara mediante el uso de aplicaciones. Besides, la potencia de procesamiento del DSP WiseNetIII ofrece a nuestros clientes total libertad y flexibilidad para elegir la aplicación de análisis de vídeo inteligente que mejor se ajuste a sus necesidades.

Dentro de un año más o menos miraremos atrás y nos asombraremos de la gran cantidad de aplicaciones que se habrán introducido. In fact, There is already a large number of video-based applications.

In small retail, For example, users can use a video analytics application from AgentVI, designed to provide data to the marketing department on customer behavior inside stores and that also produces heat maps to know which areas of the store are the busiest, by hour or day of the week, in order to be able to identify where to place promotions or if it is necessary to relocate low-turnover products. It is also possible to collect data to analyze the time customers spend waiting in line to pay.

This information is very useful for store managers, since it allows them to identify the number of registers that need to be open to ensure that waiting time does not negatively affect the customer experience.

In the same way, the security staff responsible for the critical points, can use Foxstream's video analytics application, which is ideal for perimeter protection applications where there is a need for a high-performance solution that detects and tracks potential thieves and criminals.

It is really easy to install an application on our cameras. Once the camera is connected to the network, installers and operators only have to download the application of their choice through the camera's browser.

All models of 1,3 MP, 2 MP and 3 MP from the WiseNetIII network camera and dome range are extremely easy to install and configure, just like all our plug-and-play network recording devices. However, we are convinced that it will be the open platform capabilities of the WiseNetIII DSP that will have the greatest impact on the demand for IP-based video surveillance solutions and that will generate considerable sales growth opportunities for our business partners, installers and system integrators.

Can users install more than one application at a time on the WiseNetIII DSP?

One of the main features of the WiseNetIII DSP is that it allows multiple applications to be used at the same time, such as people counting and cloud storage, which represents a clear advantage compared to the competitors' chipsets, which only allow loading and using a single application.

Are the WiseNetIII models from Samsung Techwin compatible with the main third-party video management programs?

This is another very important aspect of the open nature of the WiseNetIII DSP platform as it is very easy to integrate with practically any video management software package. We continue working tirelessly on our integration program, which already also offers compatibility with a large number of video management software (VMS) as Genetec, Milestone, Axxon, Ipronet, Exacq and Seetec.