Road safety and virtual reality join forces in new DGT campaign

The new campaign of the General Directorate of Traffic shows, thanks to the realism of this technology, The harshness of traffic accidents through three videos in which users, equipped with virtual reality glasses, They can experience first-hand what it means to avoid distractions behind the wheel, Improve safety and reduce accidents.

The Minister of Interior, Juan Ignacio Zoido, has been the first to 'live' the tragedy of a serious traffic accident with the help of virtual reality, which is the technological element that stars in the new campaign, called 'You choose', of the General Directorate of Traffic (DGT) to improve driver safety on the roads and reduce accidents.

It is a "pioneering initiative in Spain", that uses this immersive technology in 360º in the field of road safety to raise awareness among users in the responsible use of the vehicle, avoiding distractions that can lead to serious accidents, which currently involve the 30% of deaths at the wheel, according to data from the DGT.

Gaz VR, Production company specialized in projects with virtual reality technology, has been responsible for making the three 360º videos that structure the campaign 'You choose' of the DGT, in collaboration with Iberdrola's innovation department.

Users can view the three videos of the campaign, available on online platforms and on the main social networks, with virtual reality glasses or from your mobile devices with spherical viewing and be part of this immersive experience.

 

Other articles on General Directorate of Traffic-DGT, Gaz VR, Ministry of the Interior