Axis Security

Generative AI, Hybrid Solution Architectures, The Focus on Protection, Regulation and compliance, as well as the total system perspective are some of the aspects that will be key in the security environment, according to Axis Communications.

In a context where security has become a critical priority for Spain, According to the DBK Informa Sector Observatory, The market value of the security sector increased by 4,2% In 2022 compared to the previous year, reaching a turnover of 2.710 millions of euros.

The sector is currently in a phase of preparation to adopt the technological innovations that are expected to be defining in the future. 2024.

These transformations don't just offer new opportunities, they also present more complex challenges. In this dynamic scenario, Keeping up with the changes and understanding their implications is critical. Axis Communications has compiled a list of the top technology trends that will influence the security industry in the new year: Generative Artificial Intelligence, Hybrid Architectures, safety and security, Regulation & Compliance, and total system perspective.

Potential of Generative AI

Generative Artificial Intelligence (IAG) It's transforming the security landscape, with a special focus on advanced network camera analysis. This innovation doesn't just improve accuracy, it also lays the foundation for cloud solutions.

On the horizon of 2024, The integration of generative artificial intelligence in security applications is planned, such as operator assistants and interactive customer support, contributing to a more efficient interpretation of situations.

The IAG, with its effectiveness in software development, stands as a tangible benefit to the security sector. Despite the inevitable risks, such as discussions around models and their implementation, The most significant danger lies in overlooking this disruptive technology. Its conscious and strategic adoption is essential to maximize its benefits and mitigate potential drawbacks.

Efficiencies in Managing Hybrid Architectures

Hybrid architectures, that integrate local technologies, In the cloud and at the edge, have become the standard in security solutions. Features are implemented where they are most efficient, optimizing each instance of the system and adding flexibility. The priority is to meet the customer's needs, rather than following a vendor-specific structure.

Hybrid architectures also support future use cases for AI support and automation in the management and operation of solutions. Increasing accessibility benefits both human operators and AI, Playing to their respective strengths.

Safety & Security: Two Different Approaches

Safety & Security, although commonly considered as a single concept, are increasingly recognized as distinct.

Safety Prevents Intentional Acts, while protection addresses unintentional hazards that can cause harm. Today, Video surveillance and analytics in protection are on the rise, driven by climate changes that increase the need to monitor extreme conditions and prevent catastrophes. This increase is crucial for early detection and speeding up rapid responses by authorities.

On the other hand, Risk management, Compliance with health and safety directives, and regulatory requirements are also key drivers for growth in protection use cases. Video surveillance is widely employed in organizations to ensure health and safety policies, as well as safe work practices. In addition, Becomes Crucial in Post-Incident Investigations, contributing to more effective safety and security management in various contexts.

Regulation & Compliance, Technology Drivers

The global regulatory environment has a significant impact on development, Implementation and use of technology.

Key areas such as artificial intelligence, Cybersecurity, Sustainability and Corporate Governance Face Increasing Regulatory Scrutiny. In addition, the regulatory landscape addresses geopolitics and trade relations between nation-states, generating regulations that demand transparency at the component level to maintain the license in international markets.

This ever-evolving area requires diligence, Development and transparency throughout the value chain. For Security Users, Ensuring regulatory support in your supply chain is essential to building trust in regulatory compliance.

Comprehensive Perspective for Safety Efficiency

Taking a 'total system perspective' involves considering not only the individual aspects of a security system, but also to understand how each component interacts with and contributes to overall performance. This broader approach requires closer scrutiny of various factors, from energy consumption to supply chain efficiency to environmental and social impact.

In addition, drives innovations that pursue benefits for the system as a whole. For example, Cameras designed to reduce bitrate and storage also decrease the load on servers and, therefore, Cooling Requirements. Also, Focuses on Transportation Efficiency, the use of sustainable packaging and the standardization of components.

Ultimately, this change of perspective seeks to go beyond Total Cost of Ownership (Tco) traditional, also considering non-financial aspects such as environmental and social impact. Suppliers and customers can no longer operate in isolation in their value chains; instead, They must collaborate to optimize and align their practices with a more sustainable and efficient approach.

In short, Bruno Azula, sales manager Spain & Portugal by Axis Communications, highlights that “The security trends identified for 2024 reflect our dynamic environment. The coming year will undoubtedly bring new technological advancements, Generating Opportunities and Challenges. We are excited to collaborate with partners and customers to ensure positive outcomes, both inside and outside the industry”.


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By • 11 Jan, 2024
• Section: Studies, Video surveillance