Paco Martínez improves the performance of his stores with Tyco's Traffic Intelligence technology and anti-theft systems

The Spanish fashion accessories chain, pockets, leather goods and suitcases Paco Martínez has trusted in Tyco Integrated Fire's Traffic Intelligence technology & Security to optimize the performance of its more than one hundred points of sale in the Iberian Peninsula, as you did before with the anti-theft security solutions from this provider.

Based in Alicante, Paco Martínez in a consolidated chain of fashion accessories and bags and accessories that has positioned itself as an international benchmark in the production and export of leather goods.. In this trajectory, its managers entrusted the safety and protection of its establishments in Spain and Portugal, composed of more than one hundred points of sale, in anti-theft solutions from the specialist Tyco Integrated Fire & Security, supplier to whom they have now turned again to implement their Traffic Intelligence technology.

The solution implemented by Tyco for Paco Martínez is composed, at the hardware level, of sensors BIC-1100/2300 Sensormatic, that record and channel all the information that occurs inside the stores, which in turn is processed and interpreted by this manufacturer's TrueVUE Enterprise Traffic Reporting and TrueVUE Enterprise Managed Services software..

Tyco sensors offer a complete view of foot traffic in the store, better analysis of activity, video validation functions and do not hinder customer movement through the establishment. Specifically, BIC-1100/2300 Sensormatic systems allow counting the traffic of people entering, side by side, in the store; follow multiple people simultaneously; differentiate between adults and children (Shopping carts or strollers are not counted.), providing accurate data under a wide range of environmental conditions, such as high levels of traffic and dynamic lighting, in both closed and open environments.

The software for managing all this data and for generating company management reports makes it easier for Paco Martínez managers to administer and operate each store individually remotely from a centralized location.. Traffic information captured by Tyco sensors is sent to a standard server running TrueVUE Traffic Intelligence software for analysis. This process consists of the consolidation of the information coming from the various devices connected in the establishment., at different times of the day/week/year, on buyers entering or leaving it.

Besides, facilitates the integration of traffic data with information from point-of-sale terminals (POS), loss prevention systems, inventory management software and other elements of store operations and IT infrastructure, in addition to generating reports with consolidated information for a quick response or adaptation of the store's infrastructure and processes.

As Elena Gallego explains, commercial and marketing director of Paco Martínez, “The systems implemented by Tyco in our stores provide exhaustive knowledge of the traffic in each establishment, and they are a powerful Traffic Intelligence tool that allows us to carry out a detailed level of analysis and performance improvement of each of them”.

Tyco backs all of these Traffic Intelligence solutions with comprehensive technical support., which includes installation and maintenance of devices by experienced professionals, working in the center itself or remotely in management and diagnostic services, to help those responsible for Paco Martínez to manage the various devices implemented.

This is what Rubén García points out, director of the retail division of Tyco Integrated F&S in Spain and Portugal: “Our Traffic Intelligence technology allows Paco Martínez to better understand the behavior of its buyer to analyze the effects of promotions and advertising in its stores, both in traffic and conversion. Understanding what turns a visitor into a buyer helps you make better business decisions to improve the buyer experience and increase sales by optimizing the use of your resources..

Tyco's intelligence and security solutions applied to customer traffic and store management have also been applied to international luxury and fashion brands., as in the Asia FJ Benjamin network (more information at Digital Security Magazine).