WOW Concept relies on Axis cameras with AI for its stores in Madrid

The M3085-V and M3068-P cameras from Axis allow WOW Concept optimize your stores through AI-based data analytics, in addition to reducing installation costs and improving efficiency thanks to its reduced electricity consumption.

With an establishment on Madrid's Gran Vía –WOW Concep-, and another on the city's so-called 'golden mile' –WOW Serrano-, Both retail areas offer an innovative concept in this sector.

In this line, Its managers needed to guarantee maximum security in their establishments, as well as counting the people who entered and analyzing their purchasing behavior, A solution they found in the Axis technology, According to the project managed by the Systems and Technology Division of Segurisa (Sagittal group).

Specifically, have been installed 95 Cameras at the WOW Concept store and 150 at WOW Serrano, both inside and outside, that correspond to the models dome M3085-V And panoramic M3068-P axis.

The installed cameras allow security teams to Prevent unwanted intrusion with the best 360° image, even in areas of changing brightness, as these devices can adapt to the light of the spaces.

In addition, These cameras incorporate AI-based analytics capabilities that give WOW managers the ability to improve operational efficiency and the customer experience in stores.

Another advantage of installed equipment is its Reduced power consumption, as well as your bandwidth and storage optimized through proprietary technology Axis Zipstream, which helps reduce installation costs and manage store resources more efficiently.

"As security integrators, Our first task is to offer customers the best tools that the market has to offer," he says Adolfo Sevilla Vargas, national manager of the systems and technology area of Segurisa-. Thanks to the AI technologies of Axis cameras, we can detect patterns, Recognize objects and people, and adapt to various conditions of the center. This provides greater security for WOW and its customers, as well as being a valuable tool for data management and analysis".

Axis cameras are discreetly placed in WOW stores, blending in with its architecture and design, without breaking the modern aesthetics of these spaces.

As he adds Rafael Jelambi, inside sales account manager at Axis Communications Iberia, "Having WOW as a customer is very important. With our product, we've been able to help make your experience even better while safeguarding the security of your assets. We look forward to continuing to collaborate with them on future projects.".

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