WOW Concept relies on Axis cameras with AI for its stores in Madrid

The M3085-V and M3068-P cameras Axis allow WOW Concept optimize your stores through AI-based data analysis, in addition to reducing installation costs and improving efficiency thanks to its reduced electrical consumption.

With an establishment on Madrid's Gran Vía –WOW Concep-, and another in the so-called 'golden mile' of the city –WOW Serrano-, Both commercial surfaces offer an innovative concept in this sector.

In this line, Those responsible needed to guarantee maximum security in their establishments, as well as counting the people who entered and analyzing their purchasing behavior, a solution they found in the Axis technology, according to the project managed by the systems and technology division of Security (Sagittal group).

Specifically se han instalado 95 cameras at the WOW Concept establishment and 150 at WOW Serrano, both inside and outside, that correspond to the models domo M3085-V y panoramic M3068-P by Axis.

The installed cameras allow security teams prevent unwanted intrusion with the best 360° image, even in areas of changing light, since these devices can adapt to the light of the spaces.

Besides, These cameras incorporate AI-powered analytics capabilities giving WOW managers the ability to improve operational efficiency and customer experience in stores.

Other advantages of the installed equipment is its reduced electrical consumption, as well as your bandwidth and storage optimized through proprietary technology Axis Zipstream, helping to reduce setup costs and manage store resources more efficiently.

“As security integrators, Our first task is to offer clients the best tools that the market offers - he assures Adolfo Sevilla Vargas, national manager of the systems and technology area of ​​Segurisa-. Thanks to the AI ​​technologies of Axis cameras we can detect patterns, recognize objects and people, and adapt to various conditions of the center. This provides greater security for WOW and its customers., in addition to being a valuable tool for data management and analysis”.

Axis cameras are discreetly placed in WOW stores, blending in with its architecture and design, without breaking the modern aesthetics of these spaces.

As he adds Rafael Jelambi, inside sales account manager de Axis Communications Iberia, “Having WOW as a client is very important. With our product we have been able to help make your experience even better while safeguarding the security of your assets. We hope to continue collaborating with them on future projects.”.