IFEMA guarantees its activity as a post-COVID-19 'safe space' with the latest technology

La institución ha reforzado la seguridad y protocolos para su vuelta a la labor ferial en septiembre, al tiempo que reivindica su papel estratégico en la revitalización de la economía.

El inminente retorno a la actividad ferial de IFEMA, el próximo mes de septiembre, ha acelerado la puesta a punto del recinto y de su gestión para garantizar al máximo la seguridad y la salud de sus expositores, visitors, proveedores y empleados.

En este proceso de desescalada, tal y como recogió Digital AV Magazine, son muchas las medidas que están siendo sometidas a análisis y certificación por parte de IFEMA para su vuelta a la actividad y a recuperar el papel estratégico de las ferias y congresos, with the aim of helping companies in the revival of their businesses and of the economy.

For this, the institution is already adopting all protocols based on criteria defined by health authorities, as well as by the main national and international public and sectoral organizations, to offer safe and healthy spaces and environments.

With this objective, IFEMA is working to activate mechanisms that guarantee and monitor everything related to safety, control and preservation of the health of the different groups involved in fairs, as well as in terms of hygiene, quality and environmental safety of the facilities.

Management and control of capacities

A ellos se suma como parte esencial la gestión y control de aforos, y el seguimiento constante del tráfico de personas para la prevención de alta concentración y distanciamiento social. Todo ello acompañado de sistemas de comunicación y campañas de sensibilización para el cumplimiento de buenas prácticas en el marco de las ferias y para la adaptación de las empresas al nuevo entorno posCOVID-19.

El objetivo en este momento “es elevar al máximo la protección a las comunidades profesionales representadas en las distintas convocatorias, y a proveedores y empleados para evitar cualquier riesgo”, señala el comunicado de IFEMA. Para ello se están implementando medidas y mecanismos de prevención, supervised by the Health and Safety Control Unit (UCS), recently created by the institution

In this sense, IFEMA has launched a comprehensive strategy called No hands. Contactless throughout all production processes, celebration and dismantling of its events and for all users of the venue.

It has also designed a new preventive management procedure for the traffic of people and vehicles; it has incorporated telemetry counters for people entering and exiting that allow real-time monitoring of attendance levels, as well as technological solutions to know and control spaces of confluence and concentration of people with density levels higher than recommended. In spaces where the minimum distance cannot be maintained, protective screens have also been installed and wearing masks will be mandatory.

Another effective measure will be the access system e-ticketing, which the attendee will receive electronically and display on their phone screen to streamline entry and minimize crowding in registration areas, in addition to daily access passes to control capacity, as well as 0 Queues, designed for queue management based on spatial distribution criteria, with dividers, floor and overhead signage, and support staff for traffic control and management.

Health measures and service units

In this area, technology is available at the entrances of IFEMA; body temperature detection systems (more details in Digital Security); health status verification systems, first aid services and units, medical services, emergencies and specialized units in immunology and epidemiology.

In addition, protocols have been established to optimize and strengthen the frequency, intensity and quality of cleaning services, sanitization, waste removal and disinfection processes of all interior and exterior areas of the facility.

Adding to these is the distribution of disinfection dispensers at all transit points, in addition to continuously displaying hygiene measures visibly in strategic locations.

Measures to ensure mobility

Travel and movements to and from the premises will also be subject to supervision., guaranteeing connections without interruptions in public transport services, taxis, shuttle services, VTC, etc. and preventively managing entries, passenger unloading and waiting areas for the exits of human and vehicle traffic from the premises.

In addition, entry and exit flows will be organized to avoid queues and high intensity areas during the celebration of fairs., conferences and events.