Axis distributes Canon network video products in EMEA and North America

The new sales and marketing strategy aims to provide a means to maximize the synergies resulting from the Canon and Axis merger carried out in 2015.

Axis Communications y Canon they sign an agreement to change their sales and marketing strategy in the main regional markets of the world. In Europe, Middle East and Africa (EMEA) and North America, Axis will take care of marketing and sales operations across Canon's entire network video product portfolio.

The network video surveillance market continues to have great potential. Axis is in an excellent position to incorporate Canon's network video product sales into our product and solutions portfolio in the EMEA and North America regions, says Ray Mauritsson, presidente de Axis Communications.

Since Axis became part of the Canon Group in 2015, ambas compañías han estudiado varias opciones para obtener el máximo provecho de sus productos y soluciones de vídeo en red. La nueva estrategia de ventas y marketing ofrece un medio efectivo para maximizar las sinergias resultantes de la unión de ambas compañías.

En el mercado japonés, Canon (Canon Marketing Japan) continuará vendiendo la cartera de productos de vídeo en red de Canon y, besides, se convertirá en partner de Axis para comercializar la cartera de productos de Axis.