Axis llevó el concepto de cámara IP más allá del mundo de la seguridad en EuroShop 2014

Con un concepto innovador, Axis participó en EuroShop 2014 junto a sus socios Vizualize, SeeTec y Tamperseal. Su stand ofrecía una experiencia de tienda interactiva donde los clientes podían interactuar con los productos y soluciones que se exhibían. Su objetivo era mostrar las capacidades inteligentes de las cámaras IP en el sector retail.

Axis Communications acudió a la feria EuroShop 2014, which was celebrated from 16 al 20 de febrero en Düsserdolf (Germany), junto a sus colaboradores Vizualize, SeeTec y Tamperseal, para mostrar su novedades para el sector del comercio minorista. En el stand se puso de relieve como es posible realizar el análisis de clientes o ver el éxito de las campañas de promoción en las tiendas físicas con sus cámaras IP.

Para los profesionales minoristas, The concept of an IP camera is directly associated with security, however, The intelligent functions of these devices can analyze customer behavior, Count people, Obtain heat maps or manage queues, For example.

Keywords such as route analysis, Research on the effectiveness of types of shelving, Product interaction or types of convergence are fundamental in the retail sector, Where information is essential to be able to carry out an offer oriented to the interests and needs of the customer.

Axis Retail-Shop

With this objective, Axis designed in Düsseldorf a stand where an interactive store experience was offered showing how its integrated solutions facilitate work in the retail sector.
Axis Retail-Shop se estructuró en tres zonas distintas: Inspire, Explore y Share.

In the first, Attendees could get inspired to renew their businesses thanks to the live shows that were organized. In the Explore section, trends in the retail sector were shown with products and solutions that respond to the current needs of the sector. Finally, In the Share section, there was a lounge area where they could share everything that had been offered to them.

In addition, The Axis Social Camera concept was also introduced, thanks to which, the retail professional can turn social media into part of their business. Through a network camera, the user could take a photo and easily and quickly upload it to the social network of their choice.