Mobotix Iberia will be the first subsidiary of the Group that will have its own development unit

Con motivo de la conferencia anual, celebrada en Madrid, Mobotix Iberia ha hecho balance de la estrategia que iniciara hace dos años. As a result, a partir de enero será la primera filial que cuente con una unidad de desarrollo propio.

Tras el éxito de la Global Partner Conference de Mobotix, celebrada en Alemania el pasado mes de octubre bajo el lema ‘Creating Business Together’ y a la que asistieron más de 400 personas procedentes de 58 countries, la filial española ha organizado su conferencia anual con clientes y partners para presentar las últimas novedades y alianzas estratégicas en torno al desarrollo de soluciones vinculadas a la ciberseguridad.

El evento, que se celebró el martes 27 de noviembre en sus oficinas en Madrid, It served to advance the company's strategy in Iberia. This has been a very positive year for our subsidiary, being one of the best regions in the world for Mobotix. And this responds to the strategy we have carried out for the past two years and that is now beginning to bear fruit, explains Alfredo Gutiérrez, Sales, Regional Sales Manager of Mobotix Iberia.

As a result of the obtained results, there will be the development unit that will start its journey next year. We will be the first subsidiary of the Group to have a non-sales unit. Among the reasons for having this new division in Iberia has been the quality of the engineers and the potential of the Spanish developers. It will start to be operational in January, as soon as we have all the technical infrastructure completed.

Regarding news, at the annual conference in Madrid, the new Partnership program and the new generation of 'Butterfly' cameras, which is based on the P7 series, were highlighted.

'The world of the Internet of Things (IoT), together with our decentralized video technology, offers endless new possibilities and opportunities to create cutting-edge solutions together with our excellent partners', confirmed Gutierrez.

An example of this is the cooperation with Konica Minolta. The company is currently working on solutions based on deep learning and artificial intelligence, como para, For example, the automatic identification of emergency situations in the case of people in need of care. “We developed together a product capable of executing algorithms directly on the camera. Precisely through cooperation with technological partners, numerous possibilities arise that open new market opportunities for both parties”.

Mobotix has set itself the goal of offering a full spectrum of end-to-end intelligent solutions and creating added value for partners and customers. For this, the company is forging strategic alliances and opening its solutions to integration with third parties.

As was already highlighted at the global partners conference in Germany, The company advocates for a decentralized approach, and this is reflected in its new universal security platform (Mobotix USP) and in its new generation of IoT P7 hardware, which will be launched in 2019. Mobotix's USP is protected by the Cactus concept, which it developed to ensure that end-to-end video systems are reliably and completely protected against cyberattacks.

'The P7 platform combines applications with third parties'. We are going to create an operating system that allows third parties to access camera resources. With these apps, a wide range of possibilities opens up. Besides, the P7 is related to the Cactus concept, so that one hundred percent secure applications can be created from a security point of view. This shows that we are prepared for cybersecurity and are working on it, explains Phil Antoniou, Vice President Sales – South/West Europe.