Axis inaugurates its eighth EMEA Experience Center in Madrid

x, Axis i, s, training and design to provide a tailored, use-case-based experience.

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a, reaffirming Axis's commitment to raising security standards not only in Madrid, but also throughout the Iberian Peninsula.

During the inauguration, Bruno Azula, Iberia sales manager, emphasized the importance of offering customers the opportunity to try, through physical product exhibitions and interactive demonstrations, the ability of technologies to deliver optimal security results.

This includes advanced surveillance systems with features such as audio analysis, detección de intrusos, automated access control systems, and data analysis tools that enable the best possible decision-making.

Las soluciones presentes en el Experience Center muestran la evolución vivida en la industria de la seguridad y la adaptación de Axis para amoldarse a nuevos entornos, evolucionando con sus soluciones a través de la innovación y la tecnología.

En este espacio también están presentes los partners integradores tecnológicos con sus soluciones analíticas y VMS que se completan junto a los productos Axis.

En este punto, el diseño de proyectos y la formación de clientes son dos de sus características diferenciales. El nuevo Experience Center cuenta con un área específica para la consultoría y el diseño de proyectos adaptados a los diferentes requerimientos del cliente y basados en casos de uso reales, and a space dedicated to training. Both are fundamental pillars for a successful implementation of Axis solutions and an improvement of its business performance.

For your part, Verena Rathjen, Vice President for EMEA, y Matteo Scomegna, Director for Southern Europe, have made the company's goal of reaching one trillion euros in revenue effective 2028 and lead the industry, through the expansion of its services towards data analytics and consulting, and the pursuit of operational excellence.

“As a global company present in more than 50 countries, we are committed to continuing to evolve to provide differential experiences to our customers and to design security projects adapted to their needs and at the forefront of the sector. La apertura de este Experience Center es una muestra de nuestro compromiso por reforzar nuestra presencia en España y seguir construyendo una solvente trayectoria en este mercado”, señalan Verena y Matteo.