Hikvision in Miniso

A combination of fisheye cameras and people-counting Hikvisión, next to your HikCentral VMS, have improved operational efficiency in more than one hundred establishments of this chain of stores.

The International Household Goods Retailer, Cosmetics & Food Miniso has opted for the security technology of Hikvision to install on 117 stores that the brand has in North America, as well as at various logistics locations in various countries. This solution has helped the chain increase the reliability of in-store security systems, while increasing efficiency through centralized management.

Miniso needed to reduce inventory shrinkage and improve operational efficiency. In addition, They wanted security personnel to receive real-time alerts in the event of security incidents, as this allows action to be taken quickly to prevent theft.

In the past, The company worked with a mixed camera setup from various manufacturers. This meant that the performance and reliability of the devices varied between different store locations and could not be managed centrally.

Moreover, The use of multi-brand cameras meant that maintenance and support were complex and costly. In addition, the devices could not be integrated into a centralized security system. Security had to be managed individually, Shop by store.

Miniso also wanted to explore the benefits of video data analytics and business intelligence to improve its operational performance. In particular, The chain was interested in people counting technology using thermal mapping of thermal cameras, that provides color-coded visual image clarity for the areas that are most visited. With this data, You can improve product placement and merchandising to drive higher sales.

To respond to all these requirements, Miniso decided to implement a fully integrated and highly reliable security solution that would allow it to improve operational efficiency, Centralized security management and data-driven decision-making.

Hikvision HikCentral

HikCentral VMS

Miniso implemented a Hikvision single-source camera system in its 117 North American Stores, as well as at various logistics locations in various countries.

The new infrastructure allows all of them to be integrated into the centralized video management system (Vms) HikCentral Professional de Hikvision. Security personnel can monitor all stores and other locations from two security centers located in Vancouver and Los Angeles. These have Miniso employees who watch videos and send alerts to store staff in real-time in the event of a security incident.

Hikvision's solution also provides a wide range of managerial insights thanks to its Business Intelligence capabilities (Bi). For example, By using a combination of people counting cameras and fisheye cameras, Store managers can visualize individual footsteps and identify the 'hot zones' that are most visited by customers. They can also gain an important understanding of how long they dwell and how much they typically expect in the boxes. This information makes it easier to make decisions about promotions and merchandising, based on actual customer behavior.

Increased efficiency and business intelligence

Hikvision's new, comprehensive security system has given Miniso the reliability and performance needed to identify and mitigate security risks during opening hours with little to no unplanned downtime for in-store cameras. This has reduced inventory losses due to theft.

Hikvision's system has also increased the number of existing Miniso employees by offering better video quality and security, that's easy to centrally manage so they can do more with less.

The new system is also extremely easy to maintain. Every camera in every store can be checked, Manage and update from a central location.

The system's business intelligence capabilities make it possible for Miniso to evolve towards more efficient, data-driven operations across its network of stores.

New System Provides Data Insights to Improve Store Operations, from product selection to placement and marketing, Staffing Designs & Levels, depending on the influx of customers throughout the day.


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By • 26 Jan, 2023
• Section: Case studies, Systems control, MAIN HIGHLIGHT, Detection, Infrastructure, Video surveillance